Doctors’ schedules are notoriously overloaded and investing 10 hours solely for traveling to a national conference is often not an option. Our client, a leading European pharmaceutical firm, did not want to compromise on attendance numbers and made a bold statement: if participants don’t have time to come to us, we will come to them. This radical vision expanded into a single-day, nationwide meeting, occuring simultaneously across 12 cities ("pods" in hybrid parlance) connected by a videoconference link. With travel time to any local pod reduced to a maximum of 2 hours, attendance targets could easily be reached.
SpotMe provided a seamless interactive experience to all participants, delivering real-time voting, Q&A and networking, as if the participants from Bordeaux were in the same room as their peers from Paris.
This pioneering concept was formulated jointly with
Dorier.
posted by
Pierre Metrailler on 10.24.2011
