Mobile event app turns expo into “pure engagement” that rewards attendees for exploring the show, networking and learning.
The CleanMed 2015 Mobile Application was recognized with the Best in Show 2015 award in the category of Mobile Applications for a Convention and Meeting by the PCMA (Professional Convention Management Association), the leading organization for meeting and event professionals.
The app is powered by the SpotMe Event Platform and boosted engagement with innovative tools. It featured an expo “treasure hunt” that rewarded attendees for traversing the show floor and connecting with exhibitors. The app also simplified CEU certification — when attendees at qualifying sessions entered a PIN in their apps it automatically generated a survey and sent out a CEU certification on completion. Additionally, the app feature visually-weighted polling with “word clouds” and all the nuts-and-bolts of conference apps: agendas, schedules, speakers, attendees and sponsors.
“The app was pure engagement.” -Carrie Abernathy, CMP, CEM, CSEP, director of education and events, Practice Greenhealth (conference organizer)
As the CleanMed conference is an annual forum where health-care administrators, clinicians, medical researchers, building designers, and product vendors gather to share information and learn about best practices for creating environmental sustainability in the medical sector, it was also important that the mobile event app allowed the event to be virtually paper-free.
“We believe in event apps that are more than digital agendas or brochure replacements—fortunately clients like Practice Greenhealth share that vision.” -Diana Kayser, Project Manager, SpotMe
The CleanMed App will return for the 2016 with even more engagement and deep social media integration.